P.G Diploma in Digital Marketing

P.G Diploma in Digital Marketing is a specialized program designed to provide in-depth knowledge and advanced skills in the rapidly evolving field of online marketing. The program offers an advanced and comprehensive understanding of the various components of digital marketing, including strategy, implementation and analytics.

Curriculum:

Webhosting
Website Content Optimization
CRO for Landing Page
Graphic designing & video editing
Digital Marketing Landscape
Behavioral Marketing & Google Analytics
Google Search Console
International & Local SEO strategies
Affiliate Marketing
PPC ad Strategies
Understanding ROI & ROAS
Retargeting & Remarketing strategies
Analysing Marketing KPIs & Metrics
Social Brand Management
A/B testing the campaigns
App Store Optimization
App Monetization with Google AdMob
Theories of Cognitive Dissonance Reciprocal Concessions & Scarcity Generation for Persuasion
AI & Automation in Digital Marketing
Freelancing : Tips & Strategies for success
Case Studies & Live Projects

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